Wellbeing is big business.
It's a rapidly growing industry with new products, publications and professionals appearing week on week.
Health is at the very centre of what I do. As a doctor, my entire working life is based around health - defined as "a state of complete physical, mental, and social well-being" by the World Health Organisation.
The way I see it, health isn't an optional extra, a hobby for those who feel like it. As it becomes an ever more commercialised, rule-driven entity, it starts to alienate people more and more. Health is something we all need to be thinking about, taking responsibility for, and just making it the part of everyday life that it should be.
We've hugely overcomplicated our idea of being healthy. Healthy eating isn't about superfoods and tracking our macros and micronutrients. It's not about picking a diet with a defined list of does and don'ts, can eat, can't eats. It's about just getting a good balance of fresh, nutritious foods.
Exercise doesn't have to be about slogging it down at the gym or training for a marathon. It's just about finding time in your day to get up and move around.
And how about mental health? Mindfulness and meditation are all well and good, but where on earth are you supposed to find the 10 minutes for it when you're already meant to be cramming the day with preparing elaborate superfood salads and working up a sweat on the treadmill?!
I'm not saying that wellness and the health and fitness industry are a bad thing. Personally I take a lot of inspiration from these ideas. But we have got to remember that health isn't a hobby just for the keen. Being healthy isn't something to opt into when we've got time. We need to take it back to basics so everyone can get onboard.
This isn't the last you'll be hearing from me on health. Oh no... I'm dedicating a brand new blog series to the topic! Look out for 'Real Health' posts on Ginevrella where I'll get discussing these ideas further and thinking about how we can take a back-to-basics approach to health, treating it as simply the way of life it ought to be.