The blogging community, the bloggersphere, team internet. They're great. Full of advice and tips and hints.
But sometimes, I feel like I'm a million miles behind. Everyone else seems to know exactly what they're doing with their blogs - and are good at it too. From Twitter chats to blog posts, there's all manner of blogging "how to's", "must-do's" and "you can too's". But do we really have to be doing everything? And are we all aiming in the same direction anyway?
20 things you don't have to do with your blog
(if you don't want to...)
1. Have ALL the social media. Sure it's nice to have followers and more sources for traffic - but if you don't want to be hashtagging and filtering and snapchatting and liking and pinning all day, then don't.
2. Follow the trends. So what if micro-blogging is set to be the next 'big thing'? If you love your long, rambling, once a week pieces then keep on doing it!
3. Take flatlay photographs. They're bloomin' hard.
4. Earn money from it. Just because everyone else has rate cards and sponsored posts and advertising packages doesn't mean you need to.
5. Spend money on it. Custom domains and professional templates do not make a blog. You still have a blog even without them.
6. Get personal. You don't have to post all your deepest feelings just to be relatable. If you don't want to share something on your blog, you don't have to.
7. Run giveaways. I'm always amazed at how generous bloggers are, often funding these from their own pockets but there's no pressure to do one every time you hit a milestone.
8. Share with your friends, family and colleagues. Sometimes they make the most loyal readers. Sometimes they're a barrier to writing down exactly what you want to share. You can still be proud of your blog without making it a part of your 'real' life.
9. Have marble backgrounds, pink peonies and a houseful of copper and rose gold. But if you like all these things, then why not?!
10. Win prizes. It's wonderful to have your hard work acknowledged with nominations and titles - but it's ok to just blog for the sake of blogging too.
11. Write when you're not feeling it. There are no rules about how often you should post or how long you're allowed to go without writing something. If you're not in the mood to write, no one says you have to.
12. Keep it up forever. If your heart's no longer in it, you don't need to keep pushing. Take a break even if you don't think you'll come back. Your blog will be there waiting if you change your mind.
13. Care about stats and views and rankings. Some people do and this fine - it's nice to have goals and see yourself reach new levels. But there's no need to. A blog's a blog, even if you're the sole reader!
14. Stick to a niche. It's your blog. You write about whatever you fancy. If you mainly do beauty, who says you can't chuck in a favourite recipe now and again? A niche is no bad thing, but you don't have to limit yourself.
15. Aim to be professional. Just because you've started a blog doesn't mean this is where you have to go. You can take up baking without aiming to be a pro-baker, or start running without trying to be an Olympic athlete.
16. Try to be helpful or funny or inspiring or relatable. Don't worry about trying to be something specific. Many people will read a blog simply to be nosy, whether you've got great advice or not!
17. Turn every life moment into a blog post. Some days are simply meant to be enjoyed by you alone without needing to get photographs and the right words.
18. Understand SEO and keywords and all that other blog-tech-jargon. Sure, it's handy to have a grasp of if you're looking to grow your blog, but it's not for everyone. If it's getting in the way of just writing, you don't need to worry about it right now.
19. Be perfect at everything. So you're great at writing and the tech stuff, but can't quite get the ideal photo? Or you're a whizz with a DSLR and Photoshop but can't code a drop down navigation bar. Very few people can do it all. Ask for help - that's what the blog community is for!
20. Know what you're doing. You don't need to know whether you're aiming to be a pro or a contented hobbyist. You don't need to understand how to alt-tag your images and write a killer blog title. You don't need to know how to approach a brand or how to decide whether to write about fashion or beauty or a bit of everything.
As I said. Twenty things you don't have to do if you don't want to. Actually, I do do some of these. And that's fine. It's fine if you do all of them! But it's also fine to do none of them. We're all individuals with different goals and opinions. And that's what makes blogging fab.